Variable Data Design

This design project had a main objective to incorporate a variety of “touch points” for variable data. This means that different sections of the design would change based off of a connected database or excel spreadsheet. For example, the names and destinations would change based on the different information. I created a flyer and postcard that people would receive in the mail that were interested in travel and rock climbing.

Tools


Postcard with touchpoints for variable data
Brochure with touch points for variable data
The selected items that change with variable data
The selected items that change with variable data